The Oregon Small Farms Conference is a daylong event of ten concurrent workshop tracks geared toward farmers, agricultural professionals, food policy advocates, students and market managers. The Farmers Market track, a series of three workshops related to market management, is organized by OFMA. OFMA invites local and regional experts to lead workshops that inform and inspire.
Click here to view 2017 Speaker Biographies
9:40am - 11:00am: Session 1
Local Food - Local Funding: How to find local funders to grow your farmers market
In this workshop you will get hands on experience designing a fundraising strategy that is right for your farmers market. Whether your farmers market is big or small, rural or urban this workshop has something for everyone.
Stacy Carkonen, Executive Director, Tacoma Farmers Market
11:20am - 12:30pm: Session 2
Fun at the Farmers Market
Hear about customer events that engage, entertain and educate. These panelists will share the logistics and benefits of events at farmers markets. Clatskanie Farmers Market was awarded a USDA-FMPP Grant in 2015, and are using the funds to improve and expand their young market. Project goals include increasing the number of both consumers and farmers through education and strategic outreach. The project funded two outreach positions; these specialists develop curriculum and multi-media materials, present Market day demonstrations and hands-on classes on food literacy, publish a newsletter, and connect directly with SNAP/FDNP recipients. Also, learn about the work that the OSU Extension Service is doing in Coos County, as well as other areas throughout the state, to deliver nutrition education at local farmers’ markets!
Sonia Reagan and Becky White, Community Outreach Specialists, Clatskanie Farmers Market;
Allison Harris, Nutrition Program Coordinator, OSU Extension Coos Co.
2:00pm - 3:20pm Session 3
Your Farmers Market is Unique: Tell your story
Marketing your farmers market is how you attract customers. This workshop will explore examples and resources so that you walk away with new ideas for how to enhance your farmers market in terms of customer attendance and vendor sales. This workshop will specifically address strategies for farmers markets with limited resources but will be applicable to all sizes. Hear about storytelling, value propositions, social media, and marketing your market’s place based experience.
Robin Crowder, Marketing and Development Director, 21 Acres Center for Local Food and Sustainable Living