OFMA SFC Workshops

2018 OFMA Farmers Market Track Workshops

OSU Oregon Small Farms Conference OSU Small Farmsosu-tag
Organized by Oregon State University’s Center for Small Farms and Community Food Systems

Saturday February 24, 2018
9:00 am to 4:00 pm
at the Oregon State University LaSells Stewart Center
, in Corvallis, OR

The Oregon Small Farms Conference (SFC) is a daylong event of ten concurrent workshop tracks geared toward farmers, agricultural professionals, food policy advocates, students and market managers. The Farmers Market track, a series of three workshops related to market management and operations, is part of this conference and is organized by OFMA. OFMA invites local and regional experts to lead workshops that inform and inspire, and our member markets receive discounts for registration. See below for more details on this year's exciting workshops!

Pricing & Registration
Member market representatives should register online via the OSU Oregon Small Farms Conference webpage by February 2, 2018 in order to receive a discount – but only after they’ve renewed their OFMA membership for 2018.  This is because, when you sign up for your 2018 OFMA membership, you will receive a discount code to use when registering for the conference.  Member markets will receive two $20/person discounts, while OFMA vendor-members and other non-market members can receive one $20 discount. Click here to learn more about OFMA Membership, and to register or renew your market’s membership for 2018.

Pricing Info For 2018:

  • Early Bird Registration between December 22 and February 2: $50
    • With OFMA membership discount: $30
      Please note the OFMA membership discount expires after February 2.
  • Register between February 3 and February 13: $75
  • Register on-site (day of event): $150 (subject to availability)

You will be asked to select your workshops when you register, so don’t forget to check out our farmers market workshop tracks below, and sign up for them when you register!

Note: OFMA also organizes the OFMA Annual Meeting on the Friday before the Small Farm Conference, so be sure to register for that as well! [Registration is separate for these 2 events]

2018 OFMA Farmers Market Track Workshops

SESSION 1:     9:40 am – 11:00 am

Increasing Food Access at Farmers Markets
Farmers Markets are reaching out to youth, seniors, and low income individuals to offer fun and practical nutrition education in addition to financial assistance. Hear from experienced farmers market managers about how to start up, run and maintain various food access programs including Power of Produce (POP), kids nutrition and cooking classes, senior nutrition, SNAP match, and “SNAP-To-It”.
Lannie Kali, Chef-Market Manager & Food Activist, Plenty Community Food Services
Jackie Hammond, Manager, Oregon City Year Round Farmers Market

Lannie Kali, Chef-Market Manager and Food Activist, Plenty Community Food Services
Lannie Kali is on a mission to strengthen and support a meaningful connection between people and their food. Lannie has been involved in the Portland metro farmers market community for over a decade and has been instrumental in fostering new & reviving existing farmers markets and food programs. She uses her background as a farm kid, her passion as a chef and her professional life as a social change advocate through her business, PLENTY Community Food Services.

Jackie Hammond, Manager, Oregon City Year Round Farmers Market
From growing up and traveling in Europe to living in southern California where she shopped at the Santa Monica Farmers Market with her babies, Jackie has always been around good local food. While living in the UK, she managed her families 16th century English Inn where farm to table food was served back in the 70s. She and her husband live on 3 urban acres in Oregon City and grow plant starts for markets. Making good, clean food available for all and supporting small family farms has become her passion, introducing families, and especially kids, to the magic of farmers markets; and fresh, local foods. Through the creation of the nationally recognized kid’s Power of Produce (P.O.P) Club, she is growing the next generation of market shoppers and good food eaters. By providing a robust year-round farmers market, her goal is to assist the community to re-localize and build a strong, local, and sustainable food system.

SESSION 2:     11:20 am – 12:30 pm

“Green” Programs at Farmers Markets
Farmers markets have an opportunity to lead by example in improving environmental sustainability. This panel will share examples of green programs they’ve created at their farmers markets including using solar power, recycling initiatives that reduced trash by 80%, gleaning programs, and offering re-usable dishes for meals at market as well as to-go containers, cups, and shopping bags.
Amber Holland, Operations Manager, Portland Farmers Market
Betty Benson, Master Recycler, Rubbish Works of Portland
Jim Fanjoy, Boardmember, Manzanita Farmers Market

Amber Holland, Operations Manager, Portland Farmers Market
11 years of farmer market management experience and excited to share what we know about reducing waste at our markets!

Betty Benson, Certified Master Recycler/Volunteer, Forest Grove Farmers Market
Betty Benson is a certified Master Recycler. Focused on sustainability topics, she has volunteered 500+ hours teaching and mentoring in the community since 2011. Pairing with its originator, Cecelia Warner, Betty helped develop the durable plate program and “Waste Center” at the Forest Grove Farmers Market. Betty is owner of Rubbish Works, a Portland area rubbish removal and recycling company.

Jim Fanjoy, Boardmember, Manzanita Farmers Market
Jim is a commercial architect who specializes in sustainable design and creative solutions. He keeps bees, sells honey at the farmers’ market, and is working towards Master certification with the Oregon Master Beekeeper Program.

SESSION 3:      2:00 pm – 3:20 pm

Farmers Markets as Business Incubators
Farmers markets can be a great place for beginning farmers and other small business entrepreneurs to get started. Hear from a successful small business owner who started her prepared-food business as a farmers market vendor, buys raw ingredients from local farms, and has grown her business into other outlets. Also gain inspiration and ideas from Adelante Mujeres’s small business training program about the type of assistance they offer, the partnerships they’ve developed in order to offer specific opportunities, and some of the advice they have for new vendors regarding the benefits, pitfalls and strategies for selling at farmers markets.
Javier Urenda, Empresas Program Manager, Adelante Mujeres
Araceli de la Cruz, La Popular Catering Service
Cris Hernandez, Registered Envrionmental Health Specialist, Washington County Health & Human Services

Javier Urenda, Empresas Small Business Program Manager, Adelante Mujeres
Javier U
Javier Urenda, originally from Nayarit, Mexico joined Adelante Mujeres in 2013. He has over 14 years of experience as a Latino community and business advocate. His work as the Manager of the Empresas Small Business Development Program has impacted many aspiring and existing business owners. Javier presents the recognized, culturally specific Empresas Business Course. He serves on various committees including the Forest Grove Economic Development Commission and the Hillsboro Chamber of Commerce Latino Council. Javier is also a graduate of the 2014 NALCAB Colegio Fellowship Program. He holds a degree in Civil Engineering from Mexico and an Associate Degree from Portland Community College.

Araceli de la Cruz, Owner-Operator, La Popular Catering Service
Araceli has dreamed of owning her own Mexican restaurant ever since she can remember. Growing up in Cuautla Jalisco, Mexico, she learned how to cook from her mother, but when she moved to the U.S. to be with her husband, owning her own business seemed like an impossible dream. She didn’t speak English and didn’t know the first thing about how to start a business. Then she heard about classes offered at Adelante Mujeres. She joined the Empresas Small Business Program where she learned how to successfully launch her own business. Today Araceli owns a successful catering business called “La Popular”, which got its start selling traditional Mexican food at the Forest Grove Farmers Market. She has since expanded her offerings, with one of her signature sauces gearing up to hit the shelves of grocery stores soon.

CrisHernandez_croppedCris Hernandez, Registered Environmental Health Specialist, Washington County Health & Human Services
First Latino Registered Environmental Health Specialist for Washington County. B.A. in Spanish and B.S. in Biology from the University of Portland. Background is in medicine and microbiology. Hoping to be the Latino ambassador for Washington County Health and Human Services and the Latino community of Washington County and bridge the two entities.

Directions & Parking

The Farmers Market Track of the Oregon State University Oregon Small Farms Conference will be held at the LaSells Stewart Center in Corvallis, OR.

Directions From I-5
Take Exit #228 toward Corvallis. Head west 10 miles on Hwy 34. Make a left turn onto Hwy 34 bypass toward Philomath. Turn right on 26th St., cross Western Blvd., and the LaSells Stewart Center will be on your right.

From HWY 99 Southbound
Highway 99W becomes 4th St. upon entering Corvallis. Make a right turn on Western Blvd. Take another right turn on 26th St. The LaSells Stewart Center will be on your right.

From HWY 99 NorthBound
Go over the Marys River Bridge entering into downtown Corvallis. Make a left turn on Western Blvd. Make a right turn on 26th St. The LaSells Stewart Center will be on your right.

From 9th Street in Corvallis
Drive south on 9th Street, turn right on Harrison, then left on 14th Street. (Note: When 14th crosses Monroe Ave., it becomes 15th.) Turn right on Western Blvd., and right on 26th Street. The LaSells Stewart Center will be on your right.

On weekends, Oregon State University LaSells Stewart Center patrons may park in any lot including the permit only areas. This includes the parking structure located North of the LaSells Stewart Center as well as the Reser Stadium parking lots.