Speaker Biographies

2018 Speakers for the Farmers Market Track at the Oregon Small Farms Conference

Betty Benson, Certified Master Recycler/Volunteer, Forest Grove Farmers Market
Betty Benson is a certified Master Recycler. Focused on sustainability topics, she has volunteered 500+ hours teaching and mentoring in the community since 2011. Pairing with its originator, Cecelia Warner, Betty helped develop the durable plate program and "Waste Center" at the Forest Grove Farmers Market. Betty is owner of Rubbish Works, a Portland area rubbish removal and recycling company

Araceli de la Cruz, Owner-Operator, La Popular Catering Service
Araceli has dreamed of owning her own Mexican restaurant ever since she can remember. Growing up in Cuautla Jalisco, Mexico, she learned how to cook from her mother. But when she moved to the U.S. to be with her husband, owning her own business seemed like an impossible dream. She didn’t speak English and didn’t know the first thing about how to start a business. Then she heard about our classes at Adelante Mujeres. She joined the Empresas Small Business Program where she learned how to successfully launch her own business. Today Araceli owns a successful catering business called “La Popular”, and she starts selling her Mexican Traditional Mexican food at Forest Grove Farmers Market. One of her signature sauces will be hitting the shelves of grocery stores soon.

Jim Fanjoy
, Boardmember, Manzanita Farmers Market
Jim is a commercial architect who specializes in sustainable design and creative solutions. He keeps bees, sells honey at the farmers' market, and is working towards Master certification with the Oregon Master Beekeeper Program.


Jackie Hammond, Manager, Oregon City Year Round Farmers Market
From growing up and traveling in Europe to living in southern California where she shopped at the Santa Monica Farmers Market with her babies, Jackie has always been around good local food. While living in the UK, she managed her families 16th century English Inn where farm to table food was served back in the 70s. She and her husband live on 3 urban acres in Oregon City and grow plant starts for markets. Making good, clean food available for all and supporting small family farms has become her passion, introducing families, and especially kids, to the magic of farmers markets; and fresh, local foods. Through the creation of the nationally recognized kid's Power of Produce (P.O.P) Club, she is growing the next generation of market shoppers and good food eaters. By providing a robust year-round farmers market, her goal is to assist the community to re-localize and build a strong, local, and sustainable food system.

Amber Holland, Operations Manager, Portland Farmers Market
11 years of farmer market management experience and excited to share what we know about reducing waste at our markets!



Lannie Kali, Chef-Market Manager and Food Activist, Plenty Community Food Services
lannie kali
Lannie Kali is on a mission to strengthen and support a meaningful connection between people and their food. Lannie has been involved in the Portland metro farmers market community for over a decade and has been instrumental in fostering new & reviving existing farmers markets and food programs. She uses her background as a farm kid, her passion as a chef and her professional life as a social change advocate through her business, PLENTY Community Food Services.

Javier Urenda, Empresas Small Business Program Manager, Adelante Mujeres
Javier U
Javier Urenda, originally from Nayarit, Mexico joined Adelante Mujeres in 2013. He has over 14 years of experience as a Latino community and business advocate. His work as the Manager of the Empresas Small Business Development Program has impacted many aspiring and existing business owners. Javier presents the recognized, culturally specific Empresas Business Course. He serves on various committees including the Forest Grove Economic Development Commission and the Hillsboro Chamber of Commerce Latino Council. Javier is also a graduate of the 2014 NALCAB Colegio Fellowship Program. He holds a degree in Civil Engineering from Mexico and an Associate Degree from Portland Community College