2019 Small Farms Conference Farmers Market Track Recap

Session 1: Improving Board Member Relationships: for Farmers Markets

This workshop is designed to give board members a deeper understanding of the foundations of good team building and some specific tools for helping your board function better. We will also provide tips on dealing with difficult board members, personality conflicts, and strong differences of opinion.

Erin Bair, Director, Training & Organization Development, Cascade Employers Association
Erin loves helping members create innovative work environments that activate their employees’ intrinsic motivation through training, coaching and team building. She also excels at meeting/retreat facilitation and board development. Prior to joining the Cascade team, she was the VP of Research & Development at Personal Resource Management Associates, Inc., where she specialized in leadership development and management consulting. She currently serves on the board of the Association of Talent Development (ATD) Cascadia Chapter and has been an active member of the Oregon Organization Development Network (OODN), where she provided consulting to the leadership of many Portland-based nonprofits through the organization’s Community Consulting Project. Prior to her work in organization development, Erin worked as an attorney in California in the public interest sector. Erin received her B.A. from UCLA and her J.D. from Loyola Law School, Los Angeles.

Session 2: Applying for Federal Grants: FM/LFPP (Farmers Market/Local Food Promotion Program) and More

Hear the ins and outs of applying for federal grant opportunities, with a focus on FMLFPP. Learn how to know which grants are right for you, avoid common pitfalls, and understand the criteria that guides the review process. Panelists include a representative from USDA who works directly with these grant programs and successful grant recipients with projects on the national, state, and local levels.

Samantha Schaffstall, Management and Program Analyst, USDA AMS
Samantha Schaffstall is a Management and Program Analyst for the U.S. Department of Agriculture’s Agricultural Marketing Service (AMS). As a member of USDA AMS’s Marketing Services Division, Ms. Schaffstall works to address both food access and market access issues through the evaluation of creative marketing strategies and business structures. Her most recent and current work focuses on community and urban agriculture, mobile markets, measuring economic impacts of local food systems, food value chains, and community outreach and development.

Kelly Crane, Executive Director, Oregon Farmers Markets Association
Kelly Crane has joined OFMA in 2017 to further develop its capacity to meet its mission to promote and support farmers markets statewide. Together with the board of directors, the Program Director is tasked with creating strategic goals for member relations, marketing, and organizational development. Kelly comes with a wealth of experience, including have spent three years as the Executive Director for the West Virginia Farmers Market Association. Her experience includes owning and operating a 50-member CSA, working as an analyst in the West Virginia Legislature, and working as an organizer for Friends of Family Farmers here in Oregon. Kelly is passionate about good food, good people and supporting the local foods economy, and is based with her family in Salem.

Becky White, 2015 FMPP Recipient Project Coordinator, Clatskanie Farmers Market
Becky White helped to found the Clatskanie Farmers Market in 2014 and was part of a three-person team who wrote and was awarded a $90K USDA FMPP Grant in 2015. She has been a vendor, member of the Board of Directors, a volunteer and an Outreach Worker for the grant. She is a mother, farmer, educator, and passionate advocate for good nutrition and self-sufficiency in her rural community.

Darlene Wolnik, Senior Research Associate, Farmers Market Coalition
Darlene Wolnik is a national advocate and trainer for farmers markets and has worked in the field for over fifteen years. Her background contains both extensive community organizing initiatives and innovative small business projects. She managed markets for for New Orleans-based Market Umbrella while serving as its Deputy Director. She also designed and ran the organization’s marketshare project, one of the first technical assistance and resource sites for markets in the US. In that role, she created over 70 free resources and tools for markets. Since June of 2011, Darlene has consulted for dozens of market projects ranging from design and strategy, resource development to data collection and analysis. She authored the 2013 Vermont Market Currency Feasibility Report and the 2014 Local Food Awareness Report for Gulfport MS, both found on www.helpingpublicmarketsgrow.com.

Session 3: Farmers Markets and Tourism – Building the Connection

Learn about Oregon’s tourism industry and structure. Hear examples of how local tourism agencies are collaborating with farmers markets and discuss strategies for how you can do the same. Hear from Portland Farmers Market where Market tours are a fun and educational way for small groups of students, tourists and community groups to learn about how food is produced, why it is important to support local growers, and to meet the farmers and artisan food producers from our market community. Also hear from a small, rural market about how to apply some big ideas on a small scale, as well as how to identify tourism resources in your area, act as a conduit for your vendors and working with your local tourism office.


Scott Bricker, Director, Product Development, Travel Oregon
Scott Bricker is the Director of Product Development on Travel Oregon’s Destination Development Team, which spearheads the development of new products and supports businesses, communities and networks to deliver amazing tourism experiences in areas including outdoor recreation, culinary and agricultural tourism and visitor transportation. Scott is a former non-profit Executive, serving at America Walks for six years and the Bicycle Transportation Alliance for over 11 years. Scott earned a Masters of Urban and Regional Planning from Portland State and Bachelors in Political Science at SUNY Albany. Scott loves to wander, eat and drink his way across the globe. Scott lives on an urban farm with wife, daughters, chickens, bees, garden, and pets.


Heather Morrill, Community Engagement Manager, Portland Farmers Market
Heather joined Portland Farmers Market in 2017 to contribute to the community in a new way. She brought with her 10 years’ experience working alongside underserved populations to bring stability, opportunity and inspiration to Portlanders. Heather is proud to serve PFM’s mission to contribute to the success of local food growers and ensure that everyone has access to farm-fresh food. When not at market, Heather enjoys swimming, righteous sauna sessions and growing a tomato plant each year, entirely for BLTs.

Alice Morrison, Market Director, Veneta’s Downtown Farmers Market
Alice Morrison is a small farmer, farmers market manager, and food advocate living in the Eugene area. Morrison began working with the Veneta Downtown Farmers Market in 2017 and has focused on expanding food security programs while also tapping into the agritourism opportunities available for farmers and rural markets. Morrison also serves on the Board of the Oregon Farmers Market Association and as president of the South Willamette Chapter of the National Young Farmers Coalition. During the off season, Morrison is pursuing her Masters of Nonprofit Management at the University of Oregon.

Bri Matthews, Destination Development Manager, Travel Lane County
Bri Matthews is the Destination Development Manager at Travel Lane County, where she works with tourism related businesses to develop and enhance the tourism product in the Eugene, Cascades & Coast region in order to inspire visitors to stay and travel throughout the region. Projects include developing the South Willamette Valley Food Trail, Eugene Tasting Trails mobile app and supporting existing development projects and programs such as the Eugene Ale Trail, Pinot Bingo, WeSpeak and more.