Portland Farmers Market, in collaboration with Oregon Farmers Markets Association, is hosting this third online workshop in a series designed for farmers market vendors. These workshops focus on customer service in diverse marketplaces, sharing insights and tools to enhance vendor success by creating welcoming, accessible market booths and positive shopper experiences.

Presented by Sagdrina Brown Jalal, this workshop centers vendors as culture carriers, storytellers, and relationship-builders at farmers markets. Participants will explore how sharing food traditions with care, avoiding cultural appropriation, and creating welcoming booth environments can deepen customer trust, strengthen community connections, and support long-term sales. The session emphasizes practical tools vendors can immediately use to support inclusive customer service—both personally and through their booth staff.

About Sagdrina Brown Jalal

Sagdrina Brown Jalal is a visionary leader and strategist with 15+ years of experience advancing equity-centered leadership, strengthening community infrastructure, and designing transformational programs across public health, agriculture, and nonprofit sectors. Recognized nationally for cultivating diverse coalitions, facilitating systems level change, and guiding organizations through adaptive leadership development, Sagdrina brings a unique blend of executive coaching, data-driven strategy, community engagement expertise, and deep experience building sustainable, people-centered programs.

As owner and principal consultant of Atlanta Leadership Consulting and founder of The SageD Collective, Sagdrina leads organizations through leadership development, talent management, community facilitation, and strategic planning rooted in the Beloved Community Framework.

*** All farmers market vendors who attend the workshop live on March 30th are eligible to be entered into a random drawing to win a $40 visa gift card! ***