The presenters in this webinar will share a specialized data tool for market managers to track vendor sales and crowd counts for their markets, over weeks and across years. Harnessing vendor-specific data during market season can support managers with evidence for decision-making, strategizing future sales plans, and making cross-comparisons across markets. Hear from members of the OFMA cohort who were involved in the first iteration of this tool, as they share their experiences with collecting vendor sales data and weekly crowd counts, how they have used the data, and challenges faced with data collection. Attendees will leave with access to the Tool and have the opportunity to ask questions about using this tool for their own market’s purposes.