Growth and Evolution
Strategic planning is the process of figuring out what your market intends to become and how it will get there.
It's a roadmap for change that gets everyone on the same page about priorities and ensures you're using your time, money, and energy on what matters most. The resources below offer different frameworks for aproching the process.
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Sage D Collective’s comprehensive guide covering mission development, anti-racist management principles, effective messaging, and impact measurement strategies.
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The WA State Farmers Market Association shares some concepts for how to approach strategic planning.
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Want to see OFMA’s roadmap? Here’s the current strategic plan (2024-2027), plus a look back to the past (2018-2019).